🧵 Behind the scenes of the new collection: How each piece is created step by step
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New collection. For some, just two words on the e-shop. For us? The whole story. Months of searching, sketching, touching fabrics, pinning, tearing, trying on, falling in love and starting over. In every piece you wear with us, there is the imprint of so many hands, thoughts and emotions that we decided to reveal it to you.
Come take a look behind the curtain — where your summer clothes are made.
✨ 1. Mood, intuition, inspiration
Each collection starts not only with trendy and seasonal colors, but also with a feeling.
"How do we want to feel in the summer?"
Free, light, feminine, true! We think of women of all ages and curves. We choose colors that each of us can find ourselves in and that fit into the summer scenery.
🎨 2. Designs we create together — two generations, one intention
Our designs are not created by a fashion agency, but by two perspectives, two women – a mother and a daughter. Two generations who are looking together for what will really suit us all in the summer. Not only in style, but in feeling . We prioritize simplicity – both in terms of wear and maintenance.
We want our pieces to be comfortable, loose, and flattering , even if we're carrying a few extra pounds or not having a "day." Looser cuts are ideal for summer—airy, not restrictive, and yet able to emphasize femininity.
And so our designs are created gradually - in the kitchen, over coffee, or in the workshop, where we take the fabrics in hand and imagine how we will walk, sit, run, or just be in them.
🌿 3. Substances we choose with our heart and mind
Then comes the magical (and somewhat challenging) moment: choosing the material.
We carefully select fabrics from verified suppliers from Italy and Greece.
We are looking for ones that breathe, move, caress and last .
We test samples – not just how they look, but how they wear and how they age .
We hold every meter of fabric in our hands before it even takes shape. That's why we don't choose dozens of them - but only those we really trust. We also wash fabric samples to make sure of their quality.
✂️ 4. Hairdressing workshop: precision and feminine flair
Cuts are prepared according to the designs. Every fold, every centimeter has its own reason.
Our head seamstress Simonka prepares the cuts and creates a sample. We try on. We adjust. We pin. We pair. And we try on again. We test the trial models on real figures – not on ideal sizes from a sample book, but on women like us.
We want dresses, tops, and tunics to fit not only your body, but also your mood.
🪡 5. Sewing in our workshop in Zlín
This is where the most important things are created. In our small workshop, where every seamstress knows not only the cut, but also the story of the brand .
Each piece is hand-cut and sewn with care , not by assembly line production.
We work in small batches - a maximum of 10 pieces per type.
We pay attention to every detail – from seams to interior finishing.
Every dress, every tunic passes through the hands of a woman who believes in what she's doing. And you'll know it - in the feeling you get when you put it on.
🧺 6. Final care: Ironing, folding, packaging
The finished pieces are inspected. We reassemble them and pack them with love. Each package is like a small ritual – we put gratitude and joy into it that it will go to you.
When it comes home, you might feel it — that it's not just a dress. It's a piece of summer. A piece of our work. A piece of us.
🌸 7. And then… a new story begins — yours
We finish, you begin. The moment you wear a new piece for the first time. Maybe in Prague, maybe in Santorini. Maybe alone at home with a coffee, maybe on the way to a friend's or an adventure.
But we know one thing for sure:
Your clothes will support you. They will be yours. And they will last.
Because it was created with respect. To you, to nature, to craftsmanship.
🧡 Thank you for being part of this story.
Brands are not built by campaigns, but by the humanity in every stitch . And that's what we share with you — with every piece you wear.
Thank you for supporting our little shop and we wish you a wonderful summer!
Jolana for the Artysea Collective team