The Classic collection photoshoot

We wanted the collection shoot to be authentic, spontaneous and in line with our collection. As models, I approached my best friends who say YES to every challenge! - and that's the quality I value most in them.

As is our custom, everything was carried out in a relaxed atmosphere – no pretense, no seriousness (sometimes perhaps an attempt at it). Laughter, spontaneous moments and moments that would have happened without a camera. Exactly how we want our clothes to be worn – naturally, with ease, without pretense.

Just as our collection has a wide range of colors, I feel like our friendship mirrors the colors of the collection. Each of us chose pieces from the collection that we felt best in for the photoshoot, which is why I consider the photoshoot a success. But judge for yourself!